Jaeger

Jaeger is a British fashion brand and retailer known for its high-quality, classic womenswear and menswear. Traditionally associated with a timeless 'twinset and pearls' image, Jaeger has a rich history dating back to 1884 when it was founded by Lewis Tomalin as 'Dr Jaeger's Sanitary Woollen System Co Ltd,' capitalizing on the craze for wool-jersey long johns inspired by German scientist Dr Gustav Jaeger. The brand has evolved over the years, becoming a prominent British fashion house with a focus on natural fibers like wool, cashmere, and alpaca. Despite facing challenges and changes in ownership, including being acquired by Marks & Spencer in 2021, Jaeger continues to be recognized for its commitment to quality and traditional British craftsmanship.